Prentice Hall Direct, a business-to-business publisher based in Englewood, NJ, has tapped Internet marketing systems developer ClickAction Inc. to furnish permission-based e-mail marketing services for its online operation located at http:// www.phdirect.com.Prentice Hall Direct said it will use this system to expand its customer relationship program and opt-in database through e-mail marketing.
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Prentice Hall Direct, a business-to-business publisher based in Englewood, NJ, has tapped Internet marketing systems developer ClickAction Inc. to furnish permission-based e-mail marketing services for its online operation located at http:// www.phdirect.com.
Prentice Hall Direct said it will use this system to expand its customer relationship program and opt-in database through e-mail marketing.
