The Polk Company, Southfield, MI, has created a seven-person business development team geared toward providing direct marketing services to the high-tech and telecommunications industries.The unit, which was launched June 1, is headed by Colin Lippincott, who will serve as vice president of the business development unit. Lippincott has been with Polk for seven years, most recently as vice president
Advertisement
The Polk Company, Southfield, MI, has created a seven-person business development team geared toward providing direct marketing services to the high-tech and telecommunications industries.
The unit, which was launched June 1, is headed by Colin Lippincott, who will serve as vice president of the business development unit. Lippincott has been with Polk for seven years, most recently as vice president for list products.
Future plans call for the business development group to add vertical markets with dedicated teams.
