Playmobil Repeats Holiday Promo with FAO, Inc.

Playmobil USA re-runs its Play Buddies holiday promo in 125 FAO, Inc. stores after a double-digit sales jump last year.

Play Buddies lets consumers earn points with each toy purchase. Those who buy $150 or more in Playmobil goods can choose one of four unreleased 2004 toys for free. Kids who participate get a membership kit with card.

Displays in FAO Schwarz and Zany Brainy stores support the promo that broke Oct. 1 and runs through year-end. The Topspin Group, Princeton, NJ, handles for Dayton, NJ-based Playmobil.

Playmobil USA gives FAO shoppers first dibs on 2004 toys.