(Promo) Pfizer has signed a $1 million advertising buy with Radio Disney to promote an anti-itch cream to kids and their families.
Two sweepstakes will be touted on-air. The Three Times the Adventure sweeps will award one lucky listener three adventure trips for the whole family, and the Itching for Adventure sweepstakes will award a grand-prize winner a family trip to a national park along with all the essential gear -- a CD player, DVD player, digital camera and walkie talkies. People can enter the sweeps at radiodisney.com where a large Cortizone 10 banner encourages them to enter.
The ads for Cortizone 10 run now through August and are supported with on-air, online and print components, including a one-page ad in Family Fun magazine and presence on FamilyFun.com, Disney.com and RadioDisney.com.
