San Antonio, TX-based Pete's Brewing Co. is rolling out its first promotion of 2002 with Club Wicked, an on-premise and in-store program running through April. Participating bars and restaurants receive merchandising kits that include counter cards, table tents, banners, and napkins hyping an in-bar game. Club Wicked VIP cards are distributed to consumers who use codes to access an online sweepstakes
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San Antonio, TX-based Pete's Brewing Co. is rolling out its first promotion of 2002 with Club Wicked, an on-premise and in-store program running through April.
Participating bars and restaurants receive merchandising kits that include counter cards, table tents, banners, and napkins hyping an in-bar game. Club Wicked VIP cards are distributed to consumers who use codes to access an online sweepstakes at peteswicked.com that doles more than 4,000 prizes, such as Wicked Lava Lites, T-shirts, and beverage wraps.
In-store P-O-P materials at retail extend the program. Einson Freeman, Chicago, handles.
