PerformanceData, a division of Chicago-based credit information provider Trans Union LLC, has entered into a strategic alliance with Retail Resources, a database marketing company for the retail and hospitality industries.The agreement enables both companies "to provide comprehensive, ongoing database management solutions that include consultative analyses, demographic profiling , creative production
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PerformanceData, a division of Chicago-based credit information provider Trans Union LLC, has entered into a strategic alliance with Retail Resources, a database marketing company for the retail and hospitality industries.
The agreement enables both companies "to provide comprehensive, ongoing database management solutions that include consultative analyses, demographic profiling , creative production capabilities and prospect list rental," according to a Trans Union statement.
