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Penney January DM Sales Fall 24.3%

J. C. Penney Co. Inc. reported catalog and e-commerce sales of $21 million for the for the four weeks ended Jan. 26, a 24.3% decrease from $23 million for the same period last year. For the year, the Plano, TX-based marketer reported direct marketing sales of $323 million, up from $294 million last year. Total company sales for the month were $2.13 billion, a 14% increase over last year's $2,1 billion.

J. C. Penney Co. Inc. reported catalog and e-commerce sales of $21 million for the for the four weeks ended Jan. 26, a 24.3% decrease from $23 million for the same period last year.

For the year, the Plano, TX-based marketer reported direct marketing sales of $323 million, up from $294 million last year.

Total company sales for the month were $2.13 billion, a 14% increase over last year's $2,1 billion.

For the year, Penney reported total company sales of $32 billion, an 0.5% increase over $31.8 billion last year.

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