Pierre Passavant, an associate of the Direct Marketing Master's Program at Mercy College, will be the keynote speaker at next month's Hudson Valley Direct Marketing Association luncheon.
He will talk about some of the industry’s most captivating blunders and successes and draw conclusions from those events that may help direct marketers avoid repeat disasters or expand on such successes.
Over his 40 years of involvement in direct marketing Passavant has held marketing and management positions at J.C. Penney catalog, Gerber Life Insurance, Xerox Education Publications, Wunderman Worldwide and Kobs Gregory Passavant.
The luncheon will be held Sept. 18, at the Fairview Country Club in Greenwich, CT. Networking begins at 11:30 a.m. followed by lunch and the presentation from 12 p.m. to 2 p.m. The cost is $50 for HVDMA members and $60 for non-members. For more information or to make reservations, call Amy Altmann at Boardroom at 203-973-6222 or aaltmann@boardroom.com.
