Former pop queen Britney Spears could be souring on the promotions world. Late last month, Spears filed a $1.5 million lawsuit against Manhattan Beach, CA-based Skechers USA, charging that the footwear manufacturer used her to promote their own roller skate line called 4 Wheelers By Skechers, rather than the Britney Spears 4 Wheelers originally planned.
The suit also contends the Britney-branded skates fell through because Skechers dragged its heels in finding an outside manufacturer to produce the skates, and the company used her image before the Britney 4 Wheelers were available. Sales for the Britney Spears 4 Wheelers disappointed, and as a result Spears says she didn't receive bonus royalties. Spears also charges that Skechers dropped out of an agreement to sponsor the singer's 2001-2002 Dream Within A Dream tour. The singer is seeking $1 million in damages for the endorsement deal and another $500,000 for the tour sponsorship. Earlier this month, Pepsi, Purchase, NY, replaced Spears as official spokesperson with singer Beyonce Knowles after a two-year deal expired. (PROMO Xtra Dec. 24)
