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Online Travel Sales Hit $1.2 Billion in January

The online travel industry racked up $1.2 billion in sales during January, making up nearly one-third of the month’s $3.8 billion e-Commerce transactions, according to a new study. By comparison, in August 2000, online shoppers spent $943 million on travel. Online travel sites recorded 22 million visits, up 42% from January 2000, according to Nielsen//NetRatings an Internet audience measurement service,

The online travel industry racked up $1.2 billion in sales during January, making up nearly one-third of the month’s $3.8 billion e-Commerce transactions, according to a new study. By comparison, in August 2000, online shoppers spent $943 million on travel.

Online travel sites recorded 22 million visits, up 42% from January 2000, according to Nielsen//NetRatings an Internet audience measurement service, and online market research firm Harris Interactive.

In January 2001, Travelocity accounted for 18% of the total online buyers, the largest percentage among any site. Southwest was second, at 14%, followed by Expedia, at 11%; Priceline, at 9% and Delta, at 8%.

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