Over a third of all online sales in 2002 took place during the fourth quarter, and spending rose to $17.44 billion—a 40% improvement over the same quarter last year, according to market research firm BizRate.com. Orders conducted online jumped 49% to 127.3 million in the quarter compared with 85.3 million during the same period in 2001. But the average purchase price of $137 was off 6%, from $146
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Over a third of all online sales in 2002 took place during the fourth quarter, and spending rose to $17.44 billion—a 40% improvement over the same quarter last year, according to market research firm BizRate.com.
Orders conducted online jumped 49% to 127.3 million in the quarter compared with 85.3 million during the same period in 2001. But the average purchase price of $137 was off 6%, from $146 last year.
Total 2002 online consumer spending of $47.98 billion, was up 34% over $35.87 billion last year. Total online purchases of 358.6 million were up 37% from 261.7 million in 2001.
