Advertising conglomerate Omnicom Group Inc., based in New York, will acquire database marketing services company M/A/R/C, headquartered in Irving, Texas for $100 million.M/A/R/C 's Targetbase unit is a customer relationship management agency. The firm also provides customer and brand marketing research.
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Advertising conglomerate Omnicom Group Inc., based in New York, will acquire database marketing services company M/A/R/C, headquartered in Irving, Texas for $100 million.
M/A/R/C 's Targetbase unit is a customer relationship management agency. The firm also provides customer and brand marketing research.
