Online beef purveyor Omaha Steaks Inc. has signed on FloNetwork Inc., of Greenwich, CT, and Toronto, to handle its e-mail services. Digital Impact had been handling Omaha Steaks' e-mail campaigns.Under the agreement, FloNetwork will construct and send e-mail to customers who register to receive recipes and special offers and get advance notice of new products from the Omaha-based direct marketer.
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Online beef purveyor Omaha Steaks Inc. has signed on FloNetwork Inc., of Greenwich, CT, and Toronto, to handle its e-mail services. Digital Impact had been handling Omaha Steaks' e-mail campaigns.
Under the agreement, FloNetwork will construct and send e-mail to customers who register to receive recipes and special offers and get advance notice of new products from the Omaha-based direct marketer. FloNetwork will provide reports on the success and reach of each mailing.
Omaha Steaks' Web site receives more than a quarter-million hits each month.
