Office Depot Inc., Delray Beach, FL, has elected BBDO New York as its agency of record. The decision follows a strategic four-month review, which also included finalists, DDB Worldwide, Chicago and Grey Worldwide, New York, according to news reports. The company initiated an agency review last November to help the company more effectively communicate its brand message and leverage its customer data
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Office Depot Inc., Delray Beach, FL, has elected BBDO New York as its agency of record. The decision follows a strategic four-month review, which also included finalists, DDB Worldwide, Chicago and Grey Worldwide, New York, according to news reports.
The company initiated an agency review last November to help the company more effectively communicate its brand message and leverage its customer data across all of its business channels.
