Have you read the five most popular Directmag.com articles for October?
1) Facebook Helps Boston Celtics Score Ticket Sales Chief Marketer managing editor Beth Negus Viveiros shows how savvy use of social media enabled the basketball team to increase its email database—the primary driver of ticket sales—by 20%.
2) Successful Creative Is Full of Crap… Make That CRAP Curiosity, Rapport, Action, Proof: the four keys to effective direct marketing creative, according to a case study presented at DMA: 2010.
3) Email, Social Media, and a New Model: RFMA Ryan Deutsch of ThreadMarketing talks with editor-at-large Sherry Chiger about why email marketers and service providers are taking ownership of social media and the opportunities that opens up.
4) Email Registration: Best Practice vs. Common Practice In the first of four research reports on email marketing, Epsilon’s Email Institute and Multichannel Merchant (a sister publication of Directmag.com) analyzed the registration processes of 182 top brick-and-mortar and online retailers and restaurant brands. This article featured key takeaways from the 2010 Customer Registration Best Practices Report.
5) Exclusivity, Urgency, and Email According to Worldata’s Jay Schwedelson, the Internet is all about exclusivity and limited availability. Here’s how using that information to drive email marketing can boost response.
