60%of the US market 6+ years of age has purchased a brand due to a promotion in the past 12 months—and the percentage is growing. See chart for activity per category. 25+% of US consumers participate in promotions every two weeks. *Source: IMI International
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60%of the US market 6+ years of age has purchased a brand due to a promotion in the past 12 months—and the percentage is growing. See chart for activity per category.
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25+% of US consumers participate in promotions every two weeks.
*Source: IMI International
