The analytical strategies group of Novus Marketing Inc., Valhalla, NY, has contracted with Artistic Direct to perform modeling services and list rental fulfillment for the general merchandise and alternative media programs it manages for Artistic Direct.In separate news, Novus has been tapped to manage five files for Heritage House. Those lists include the 186,000-name 12-month Collectible Buyers;
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The analytical strategies group of Novus Marketing Inc., Valhalla, NY, has contracted with Artistic Direct to perform modeling services and list rental fulfillment for the general merchandise and alternative media programs it manages for Artistic Direct.
In separate news, Novus has been tapped to manage five files for Heritage House. Those lists include the 186,000-name 12-month Collectible Buyers; 167,000-name 12-month Family Library Buyers; 225,000-name 1998 Southwestern Company Book Buyers; 35,000-name 12-month Canadian Buyers; and the 33,000-name 30-day Trial Buyers. Heritage House is a continuity program for music boxes, figurines, dolls and coins.
