• Chief Marketer Network:
  • Promo
  • Direct

NJ Sues DMers of Detox Foot Pads

The New Jersey Attorney General has filed suit against two Lakewood companies that market Kinoki Detox Foot Pads, alleging that the firms’ claims that the product removes toxins from the body are unsubstantiated and not supported by clinical trials and studies, as advertised.

Named as defendants were Xacta 3000 Inc. and Hollywood Gadgets, Inc., according to AG Anne Milgram.

The state is seeking compliance with applicable laws and regulations, the assessment of unspecified civil penalties and restitution as well as reimbursement of its investigative and legal costs, according to the AG.

Those companies also are alleged to have engaged in unconscionable commercial practices and misrepresentations in violation of the state’s Consumer Fraud Act (“CFA”), among other things, by charging consumers for Kinoki Detox Foot Pads and then failing to deliver the product for months in some cases, according to the AG.

Through infomercials and its Web site, the defendants represented that the Kinoki pads remove from the body, among other things, “toxins, heavy metals, metabolic wastes, parasites, asbestos, chemicals and cellulite.” Statements also were made that the foot pads are “perfect for diabetes, arthritis, fatigue, high blood pressure, insomnia and weight loss,” according to the AG.

The defendants also represented that the pads are “FDA registered” and that claims about the foot pads are supported by “clinical trials” and “independent studies,” continued Milgram.

The state’s four-count complaint, filed in State Superior Court in Ocean County, alleges that the defendants violated the CFA, the Advertising Regulations and the Mail Order Regulations, according to Milgram.

Discuss this article 0

Post new comment
Sign In or register to use your Chief Marketer ID
(optional)

Marketing Essentials Library

Connect With Us