Univision Communications: has named Lisa McCarthy executive vice president of client development and partnership marketing. McCarthy will be responsible for directing client development and co-marketing initiatives across all Univision assets.
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Univision Communications: has named Lisa McCarthy executive vice president of client development and partnership marketing. McCarthy will be responsible for directing client development and co-marketing initiatives across all Univision assets. McCarthy was most recently executive vice president of MTV Networks brand solutions. In 1998, She helped launch CBS Plus – eventually Viacom Plus – considered an early model for multimedia marketing.
