INTEGER GROUP AND M/A/R/C RESEARCH: have released a report finding that consumers are seeking “convenience over value"
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INTEGER GROUP AND M/A/R/C RESEARCH: have released a report finding that consumers are seeking “convenience over value,” a shift from shopping around to save money. It found shoppers are heading to convenience store chains that they trust, are clean, well-lit and have good customer service even if they have to spend more.
