SHERATON HOTELS AND RESORTS: is offering guests a sneak preview of the Showtime series “The Tudors” in more than 50,000 hotel rooms nationwide beginning March 16. Under the partnership, guests will receive advance access to the second season premiere episode before its March 30 debut on Showtime. Guests will also receive a $25 rebate toward a new Showtime subscription. The hotel chain will also host a red carpet world premiere screening event for “The Tudors” on March 19 at the Sheraton New York Hotel and Towers. The promotion is part of Sheraton’s in-room entertainment initiative, “Scene@Sheraton.”
PLAYBOY: is launching a new energy drink, which will carry the Playboy rabbit silhouette when it rolls out to Miami, Las Vegas and Los Angeles next month. Packaged in an 8.4-ounce can, the Playboy Energy Drink— incorporating ginseng root, guarana extract and damiana leaf—will retail for $1.99 and come in regular and sugar-free varieties. The drink was introduced on college campuses in the Southeast with a promotional bus tour this year.
