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WORLD WRESTLING ENTERTAINMENT INC.: has added Extreme Championship Wrestling (ECW) as a third brand adding to its line up of RAW and SmackDown franchises. The SCI FI Channel will start airing one-hour episodes of the new ECW live television program in a summer series which begins June 13. The ECW will give licensees the opportunity to expand their product lines with ECW-branded T-shirts, caps, jerseys, sweatshirts and trading cards and through other partnerships.
