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JCPENNEY CO. INC.: is marking the opening of its latest stores in Riverdale, TX, and Little Rock, AK, with an in-store sweepstakes for a chance to win a $1,000 gift card.

JCPENNEY CO. INC.: is marking the opening of its latest stores in Riverdale, TX, and Little Rock, AK, with an in-store sweepstakes for a chance to win a $1,000 gift card. Customers can also win 50 $100 gift cards toward any store purchase. The sweepstakes at http://www.Jcp.com runs though Oct. 13. PR and online marketing supports the promotion. The new stores open on Oct. 5.

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