20TH CENTURY FOX LICENSING AND MERCHANDISING GROUP: and Hallmark Cards, Inc. today announced a partnership that will give Hallmark access to sound clips
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20TH CENTURY FOX LICENSING AND MERCHANDISING GROUP: and Hallmark Cards, Inc. today announced a partnership that will give Hallmark access to sound clips and iconography from some of the company’s popular and TV, film, animation, and sports properties. Through the agreement Fox properties will be available for adaptation across a variety of social expression products such as cards with motion and stereo sound, will. The items will be available in Hallmark Gold Crown stores and other retailers this month. Hallmark will support the launch with front of store displays, signage and a robust print advertising campaign.
