KOHL’S CORP.: has signed on singer Avril Lavigne to launch a new juniors’ lifestyle brand called Abbey Dawn. The new line blends authentic rock with a feminine edge. It will rollout in Kohl’s stores nationwide and online at www.Kohls.com in July. Kohl’s will be the exclusive U.S. retailer for the brand, which will feature new fashion collections every 60 days. Apparel prices will range from $24 to $48.
FACEBOOK: has named Sheryl Sandberg, former vice president of global operations and sales for Google, will step into the chief operating role at Facebook. In her new role, Sandberg will help the fast-growing social network implement advertising and expand to overseas markets. She will also head up its marketing and human resource departments and oversee privacy protection initiatives. Over the past year, Facebook has encountered resistance to programs that posted members’ activities and integrated their off-site behavior into Facebook ads.
STUDIOCOM: has launched an in-house mobile marketing department, naming Matthew Roth as mobile practice lead to head up the new division. In his new role, Roth will be in charge of utilizing and demonstrating measurable results for innovative mobile marketing technologies, including mobile messaging, for a range of clients. Prior to joining Studiocom, Roth co-founded Blumo, a mobile marketing firm, whose clients included State Farm, Chevron, Luxor Hotel and collegiate and professional sports teams.
