THE NATIONAL BASKETBALL ASSOCIATION: has unveiled NBA China, a venture with five strategic partners created as an entity to conduct all league business in that big far east market. ESPN, Bank of China Group Investment, Legend Holdings Limited, Li Ka Shing Foundation and China Merchants Investments will collectively invest $253 million for an 11% stake in the new NBA company.
DUNKIN’ DONUTS: has teamed up with Mars to launch two new chocolate menu items featuring Milky Way and M&Ms brands. The company has expanded its beverage line with Milky Way Hot Chocolate, a blend of chocolate, caramel and vanilla nougat flavors topped with whipped cream. The new drink is a permanent menu addition. In addition, the chain is offering the M&Ms Donut, a treat covered in chocolate or vanilla icing sprinkled with mini M&M’s candies and its own Triple Chocolate Muffin. Both products will be available through March. TV and in-store signage support the launch.
