MOROCH PARTNERS: has been named to handle ad duties for the 46-store McDonald's Rochester, NY, market. The deal brings the number of U.S. McDonald’s markets handled by the agency to 53. Work includes strategic planning, development, execution, media planning and buying. To handle the duties, Moroch will open another office in Rochester, with Heidi Baumer named as senior supervisor. Arnold Worldwide had had the work for 30 years.
KIMBERLY CLARK CORP.: is launching GoodNites Sleep Boxers and Sleep Shorts, absorbent underpants that look and feel like boxer-style underwear, in North America for boys and girls. The product line follows a July launch in the UK. The items will be available at major retail throughout North America this month. To support the rollout, the company is kicking off a marketing campaign, including FSIs, PR activities, TV and print ads and direct response TV with sample offers and in-store signage.
