News Brief

MATTEL: teamed up with Crest in a licensing deal to promote its Barbie and Hot Wheels brands. The new Crest BarbieCrest Oral Care Line features Barbie toothpaste and Zooth manual and power toothbrushes. The Hot Wheels line includes Hot Wheels Zooth toothpaste and a new line of Zooth manual and power toothbrushes. The products are now available at Target, Wal-Mart and food retailers.