EVERLAST WORLDWIDE: the boxing and apparel brand, is launching a new advertising campaign and tagline targeting the active gym consumer
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EVERLAST WORLDWIDE: the boxing and apparel brand, is launching a new advertising campaign and tagline targeting the active gym consumer, as well as communicating its brand attributes of strength, dedication, authenticity and individuality. The initiative carries the tagline, “Greatness is Within.” It will include print and online advertising, a new Web site launch, athlete endorsements, gym partnerships and PR. Kanter International of Philadelphia, PA, is responsible for the ad campaign and media plan, which rolls out this month.
