SONIC: Shawnee, OK, has hired Firehouse to handle marketing for
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SONIC: Shawnee, OK, has hired Firehouse to handle marketing for the 3,000 drive-in restaurant chain. Dallas-based Firehouse will position Sonic as "Your Ultimate Drink Stop" to tout its custom-made drinks (with more than 160,000 flavor combinations) and help drive restaurant traffic. First work breaks in July.
