JCPENNEY: plans to launch a new lifestyle brand created by Polo Ralph Lauren's Global Brand Concepts called American Living.
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JCPENNEY: plans to launch a new lifestyle brand created by Polo Ralph Lauren's Global Brand Concepts called American Living. The launch, the largest in the company's history, will include merchandise for women, men and children, as well as intimate apparel, accessories and home. The collection will be in JCPenney's stores, its catalog and Web site JCP.com in the spring of 2008.
