THE CENTERS FOR DISEASE CONTROL:has issued a $3.6 million grant over three years to the American Legacy Foundation to expand ALF’s “truth” anti-tobacco campaign.
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THE CENTERS FOR DISEASE CONTROL: has issued a $3.6 million grant over three years to the American Legacy Foundation to expand ALF’s “truth” anti-tobacco campaign. The non-profit ALF will use the grant to boost its advertising in 45 cities in 18 states, including smaller markets where “truth” ads have not run before. The grant money for 2007, $1.2 million, brings the media budget for “truth” to $4 million. Arnold Worldwide, Boston, and Crispin, Porter + Bogusky, Miami, handle the campaign for Washington, DC-based ALF.
