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MATTEL, INC.: President Neil Friedman will be inducted into the International Licensing Industry Merchandisers’ Association (LIMA)

MATTEL, INC.: President Neil Friedman will be inducted into the International Licensing Industry Merchandisers’ Association (LIMA) Murray Altchuler Licensing Industry Hall of Fame at the Annual LIMA Awards Gala. A ceremony is scheduled for June 20 at the Marriott Marquis Times Square in New York City. Friedman will be recognized for active involvement in the licensing industry and leadership skills. LIMA is the trade association for the licensing industry.

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