CROWN ROYAL: will debut its first national brand advertising campaign in more than five years this month. The ads will show accomplished individuals who despite their success, stay true to their values revealing an inspirational strength of character, the company said. Grey Worldwide New York created the spots directed by Fredrik Bond.
MOLSON COORS BREWING CO.: and Spendrups Brewery have partnered to introduce Coors Light in Sweden. The beer is now available in a selection of sports bars and casual dining restaurants and in state-run liquor stores.
The stores carry the cold activated bottles which feature mountains on the label with thermochromatic ink that turns blue when Coors Light has been chilled to the perfect temperature.





