H.J. HEINZ CO.: has been celebrating consumers’ 57th wedding anniversaries for eight years now, giving each couple a commemorative porcelain bell decorated with the Heinz 57 Keystone icon to mark the occasion.
Advertisement
H.J. HEINZ CO.: has been celebrating consumers’ 57th wedding anniversaries for eight years now, giving each couple a commemorative porcelain bell decorated with the Heinz 57 Keystone icon to mark the occasion. This summer, the company will give away its 5,700th anniversary bell, and host a $5,700 anniversary party for the couple and 57 friends. Heinz used to mark consumers’ 57th anniversary by giving them a basket of 57 different Heinz products, but the company stopped doing that when its brand portfolio grew too large.
