PHILLIPS VAN HEUSEN CORP.: has launched a cause-marketing campaign designed to raise awareness and funds toward restoring buildings on Ellis Island in New York. It directs people to WeAreEllisIsland.org, a site featuring user-generated content where visitors can post their own families’ stories and pictures. Links to donate to Save Ellis Island, Inc., a non-profit organization, are included on the site. The company’s Arrow brand is heading up the effort. TV spots, print ads, in-theater advertising and online ads, which break in September, will include stories from actors, athletes, celebrities describing their families’ Ellis Island arrival and experiences. The multi-million dollar campaign, was developed in-house by Van Heusen’s advertising and marketing group.
PHILLIPS VAN HEUSEN CORP.: has launched a cause-marketing campaign designed to raise awareness and funds toward restoring buildings on Ellis Island in New York.
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