Respond2 Entertainment, which is creating and distributing the video and DVD versions of Fox television’s "American Idol: The Search for a Superstar," has chosen NewRoads to provide fulfillment services. Respond2 is marketing a special collector’s edition of the series through a series of direct response television ads as well as a dedicated Web site (http://www.americanidolvideos.com). The Portland,
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Respond2 Entertainment, which is creating and distributing the video and DVD versions of Fox television’s "American Idol: The Search for a Superstar," has chosen NewRoads to provide fulfillment services.
Respond2 is marketing a special collector’s edition of the series through a series of direct response television ads as well as a dedicated Web site (http://www.americanidolvideos.com). The Portland, OR-based firm is also marketing a general release tape for retail distribution.
NewRoads will be responsible for order-taking, customer service call-center, product packing, delivery and customer support operations. The orders currently being taken, and are expected to ship in October.
