Bigfoot Interactive has debuted several new services designed to help permission-based marketers avoid, limit and quickly detect email delivery problems and the increasing incidence of "false positives" – opt-in e-mail blocked by Internet Service Providers (ISPs) as spam. The new services fit into Bigfoot’s Dream technology platform.
One new service, List Hygiene, enables marketers to suppress and eliminate potential delivery issues prior to deployment by comparing a client's list to a series of proprietary problem or invalid email addresses compiled by Bigfoot Interactive. Another, Content Scoring, allows clients to score their existing copy and creative elements against leading content-based filters and observed best practices.
DreaMonitor helps clients manage, monitor and optimize the delivery of permission-based email messaging across all of the major ISPs and Web-based email providers, including AOL, MSN, Hotmail, Earthlink and Yahoo!.
