ImpowerMatch: A centralized database of information about marketers’ consumer data, which can be used to create "sponsored" email offers. Marketers register their customer databases with Impower and select offers that they choose to sponsor to their house lists. Impower will also track the results. All lists remain the property of the original owners and are treated with strict confidentiality. – Impower, Princeton, NJ.
Data Synergy system: A database of more than 40 million names, physical and e-mail addresses. The Data Synergy system allows third market companies or marketers with their own customer physical address lists to obtain corresponding e-mail addresses for permission-based online marketing purposes. Whitehat, Tempe, AZ.
Custom Target: A service that allows marketers to personalize the Naviant High Tech Household Masterfile, ranking the best prospects according to a statistical model. The model identifies interaction between predictor variables, such as overlaid demographics, purchase history or financial data) and allows marketers to rank the High Tech file in lookalike order. Naviant Marketing Solutions, Inc., Newtown Square, PA.
