Mailboxes & In-Boxes: enables direct marketers to deliver postal mail to CoolSavings' online list of registered members. The file includes 5.8 million names and 500,000 new subscribers each month.—CoolSavings Inc., Chicago. Site Directory: a Web-based searchable database, containing in-depth media planning information from 7,000 Web sites. The database can be used by advertisers to streamline online
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Mailboxes & In-Boxes: enables direct marketers to deliver postal mail to CoolSavings' online list of registered members. The file includes 5.8 million names and 500,000 new subscribers each month.—CoolSavings Inc., Chicago.
Site Directory: a Web-based searchable database, containing in-depth media planning information from 7,000 Web sites. The database can be used by advertisers to streamline online campaign planning processes by identifying sites that match campaign requirements and, at the same time, provides publishers with exposure to DoubleClick's global advertiser and agency clients.—DoubleClick, New York.




