A new business-to-business e-marketing company has been started by founders of Epsilon. The firm, Burlington, MA-based BeNow, aims to integrate online and offline marketing techniques, direct mail and e-mail across all channels for b-to-b clients.BeNow was conceived at a strategy session among senior managers at TPC, a $10 database marketing company based in Burlington, which had b-to-b and business-to-consumer
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A new business-to-business e-marketing company has been started by founders of Epsilon. The firm, Burlington, MA-based BeNow, aims to integrate online and offline marketing techniques, direct mail and e-mail across all channels for b-to-b clients.
BeNow was conceived at a strategy session among senior managers at TPC, a $10 database marketing company based in Burlington, which had b-to-b and business-to-consumer clients. The managers decided the time was right to close TPC and start up a new entity that would serve b-to-b clients.
BeNow's executive leaders include Brad Neuenhaus, who leads the marketing team, Andy Cutler, Tom McGinley and John Groman.
