NetCreations, Inc., a New York-based provider of opt-in email marketing services, will build opt-in e-mail lists with AllAdvantage.com, a company sends ads and information tailored to customers' profiles. Under the agreement, NetCreations will manage the e-mail lists compiled when AllAdvantage.com members opt in on sign up forms incorporated into its Web site to receive offers that match their interests.
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NetCreations, Inc., a New York-based provider of opt-in email marketing services, will build opt-in e-mail lists with AllAdvantage.com, a company sends ads and information tailored to customers' profiles. Under the agreement, NetCreations will manage the e-mail lists compiled when AllAdvantage.com members opt in on sign up forms incorporated into its Web site to receive offers that match their interests. Members will be able to update their selected categories as their needs and interests change or opt out of a list entirely at any time.
