• Chief Marketer Network:
  • Promo
  • Direct

Net Income Off in Fourth Quarter, Year for Advo

Advo, Inc. generated $287.8 million in fourth quarter 2002, up from $286.1 million in fourth quarter 2001. But the company’s net income fell from $14.4 million a year ago to $11.4 million. For the year, the shared mail company generated $1.13 billion, just shy of the $1.14 billion it realized in 2001. Its net income fell from $51 million to $42 million. The quarter and the year ended Sept. 28. For

Advo, Inc. generated $287.8 million in fourth quarter 2002, up from $286.1 million in fourth quarter 2001. But the company’s net income fell from $14.4 million a year ago to $11.4 million.

For the year, the shared mail company generated $1.13 billion, just shy of the $1.14 billion it realized in 2001. Its net income fell from $51 million to $42 million. The quarter and the year ended Sept. 28.

For both the quarter and the year Advo’s cost of sales rose faster than its revenue. Part of this was reflected in its new initiatives, which includes its rural expansion program, additional mailings and newspaper partnerships.

Advo is based in Windsor, CT.

Discuss this article 0

Post new comment
Sign In or register to use your Chief Marketer ID
(optional)

Marketing Essentials Library

Connect With Us