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Nelson Publishing Taps e-Post for IT Sub E-mail File

Nelson Publishing has chosen e-PostDirect to manage the Communications News’ e-mail file, effective today. Nokomis, FL-based Nelson, which publishes business-to-business magazines, and manages its own postal file, never marketed the e-mail file before. It consists of 26,614 subscribers. When these people subscribed to the magazine, they provided their e-mail addresses. Subscribers are senior information

Nelson Publishing has chosen e-PostDirect to manage the Communications News’ e-mail file, effective today.

Nokomis, FL-based Nelson, which publishes business-to-business magazines, and manages its own postal file, never marketed the e-mail file before. It consists of 26,614 subscribers.

When these people subscribed to the magazine, they provided their e-mail addresses.

Subscribers are senior information technology professionals who handle information technology and telecommunications networks for their companies, according to Chris Longo, director, e-mail network at e-Post in Pearl River, NY.

Selections include job function, industry, number of employees, purchase authority, annual budget, state/SCF/ZIP. The file costs $300 per thousand.

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