Nelson Publishing has chosen e-PostDirect to manage the Communications News’ e-mail file, effective today.
Nokomis, FL-based Nelson, which publishes business-to-business magazines, and manages its own postal file, never marketed the e-mail file before. It consists of 26,614 subscribers.
When these people subscribed to the magazine, they provided their e-mail addresses.
Subscribers are senior information technology professionals who handle information technology and telecommunications networks for their companies, according to Chris Longo, director, e-mail network at e-Post in Pearl River, NY.
Selections include job function, industry, number of employees, purchase authority, annual budget, state/SCF/ZIP. The file costs $300 per thousand.




