• Chief Marketer Network:
  • Promo
  • Direct

Neiman Marcus DM Revenue Up As Overall Sales Decline

The Neiman Marcus Group Inc., Dallas, had total revenue of $243.5 million during the five weeks ended June 30, down nearly 5% from the $256 million seen in the five weeks leading up to July 1, 2000. But revenue in the direct marketing division, which includes Horchow catalogues, the Neiman Marcus Christmas Book, and Chef's Catalog, was nearly 1% higher, with the Chef’s Catalog operations being particularly

The Neiman Marcus Group Inc., Dallas, had total revenue of $243.5 million during the five weeks ended June 30, down nearly 5% from the $256 million seen in the five weeks leading up to July 1, 2000.

But revenue in the direct marketing division, which includes Horchow catalogues, the Neiman Marcus Christmas Book, and Chef's Catalog, was nearly 1% higher, with the Chef’s Catalog operations being particularly strong. The company did not break out direct marketing revenue.

Discuss this article 0

Post new comment
Sign In or register to use your Chief Marketer ID
(optional)

Marketing Essentials Library

Connect With Us