Marsh Inc. has appointed Donald Neal as senior vice president and chief marketing officer of the firm’s Affinity Practice. Neal was most recently senior vice president and marketing director of Rapp Collins Worldwide, a division of the Omnicom Group.
In his new position, Neal will oversee a team of more than 250 marketing professionals who specialize in the direct marketing of insurance and financial services to members of association, affinity and employer groups. He will also be responsible for the Affinity Practice’s product development and product management teams.
Neal began his career as an account executive with Hallmark Cards in 1982, and moved through the ranks holding positions in product management and development, sales and marketing before becoming director of marketing for The Hallmark Loyalty Group in 1995. He served as CEO at FocalPoint Marketing, Inc. before joining Rapp Collins.
