To support the relaunch of the NBA Store (http://www.nba.com), the National Basketball Association has signed an electronic commerce deal with media conglomerate USA Networks Inc.The arrangement calls for USA's ECS unit to provide integrated media marketing, database-driven offers, a catalog and promotion to steer traffic to the site. In addition, USA companies the Home Shopping Network and Short
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To support the relaunch of the NBA Store (http://www.nba.com), the National Basketball Association has signed an electronic commerce deal with media conglomerate USA Networks Inc.
The arrangement calls for USA's ECS unit to provide integrated media marketing, database-driven offers, a catalog and promotion to steer traffic to the site. In addition, USA companies the Home Shopping Network and Short Shopping will promote the site on the air.
