MC Direct, San Diego, CA, a direct response marketing agency that specializes in direct mail and e-marketing, has been chosen as the direct marketing agency of record for the National Park Foundation (NPF).
The value of the direct mail account is in excess of $1.2 million, Joe Connor, a marketing manager for MC Direct said.
"Some of the direct mail pieces will drive donors to the National Park Foundation Web site where MC Direct will track responses," Connor said.
The NPF account will be managed from Virginia Beach, VA, which is home to MC Direct’s East Coast headquarters.
The NPF was created by the United States Congress in 1967 to serve as the official national nonprofit partner of the National Park Service. The mission of the NPF is to honor, enrich, and expand the legacy of private philanthropy that helped create, and continues to sustain, America’s 384 National Parks.
MC Direct has served other nonprofit clients including the Smithsonian Institution Contributing Membership Program, National Museum of Women in the Arts, and the American Indian College Fund. The agency’s business clients include Lucent Technologies, Microsoft, Bank of America and Intuit, among other Fortune 100 companies.
