Nancy Grebey Becomes Director at G2 Direct & Digital

Nancy Grebey has been appointed director of the financial services practice at G2 Direct & Digital, a direct and digital marketing agency based in New York.

Grebey will oversee relationships with such clients as Aetna, Liberty Mutual and BMW Financial Services, besides spearheading further expansion in the financial services market.

A veteran direct marketer, Grebey spent her last eight years with Draftfcb as managing director of one of the largest direct marketing marketing accounts—Verizon. She also led the direct marketing practice following the Draft/FCB merger.

Grebey has more than 15 years of experience in senior marketing positions on the client side for such financial institutions as Crestar Bank and Chevy Chase Federal.

She also previously led the financial services practice at Equifax, where she advised many financial services companies, including American Express, CIT and Nationwide.