Murphy's Last Call for Limericks

Murphy's Irish Stout brings new-world technology to old-school poetry with a text-message limerick contest.

The St. Patrick's Day campaign invites consumers to complete a limerick and text in their entry. The top 10 limericks will be posted online via Murphy's importer Star Brand Imports, White Plains, NY. Posters on- and off-premise and 250,000 collectible cups tout the contest, which is executed by mobile marketing service Enpocket, New York City.

Here's the limerick contestants must complete:
There is a young barmaid in Cork,
Who loves to serve Murphy's and pork.
When you enter her bar. . . .